Virtual staging has become one of the most discussed topics in the real estate industry today. This technique is stated as one of the ways in which the technology has helped the real estate industry to market its properties. With virtual staging software, companies can effectively create realistic, high-quality images of properties that are recently vacated. These images are usually used for marketing purposes social media sharing, website listings, etc.
There are many reasons why this technique is becoming so popular. One of the biggest reasons is that it is very cost-effective. Unlike traditional staging, virtual staging doesn’t need to move in furniture and decor physically, it can all be done virtually, making it cost as well as time-efficient way.
Thanks to virtual staging, now real estate companies as well as interior designers can provide multiple options for customers to choose from. This is another huge highlight of this new technology. For example imagine a company that is trying to sell a family home with children can stage the property with kids’ room and kid-friendly furniture and decor or if it is going to target bachelor customers, the staging can completely vary. This makes it a lot easier for them to demonstrate their project in multiple ways for different audiences/customers.
Now, to get to the next point – imagine a company showing you empty space to buy. It becomes quite difficult for most people to feel connected to the unfurnished empty space. On the other hand, if the company can show you a virtually furnished version of the same place, you will be more engaged and interested in that project. This brings us to the last but not the least benefit of virtual staging – it provides customers with a place to connect and envision different possibilities.
So, in short, in most ways – virtual staging has made a huge mark on the real estate industry it won’t be wrong to say that it has brought a wave of revolution in the real estate and interior design industry.
We, at Cosmere Technologies, have a separate and dedicated team – CGI Cosmere which handles all virtual staging projects. We have helped many real estate businesses bring more customers by embracing new technologies and digitization. What are you waiting for? Let’s connect to talk about how can we help.
You can check our portfolio for virtual staging here.